As chiropractic students, we spend so much time trying to find the latest and greatest idea to set ourselves apart from the rest. A mission to obtain the secret ingredients to cure all musculoskeletal problems. We get showered with suggestions from colleagues on what is right and wrong, what we should research, how we should treat, how we should exercise, how we should adjust… blah blah blah. The bottom line is that everyone has an opinion and everyone has their own way, but you need to ask yourself this: are you doing you?
The chiropractic community has recently been buzzing over the announcement of the new documentary Medical Inc. which will be released under the title Doctored. The documentary plans to set the record straight on Western medicine, while exploring the benefits of alternative medicine. If you aren’t in the loop, here’s a clip of their trailer. According to their website, the documentary will “reveal the unseen tactics of these ‘influencers’ in an investigation that leads to the highest levels of the American Medical Association (AMA) and reveal an alarming portrait of deception and criminality.” We were able to have a chat about this ground-breaking film with Jeff Hays, the producer of the film, and who has produced other great films such as Fahrenhype 9/11 and On Native Soil. He had some very interesting things to say…
We’ve all heard the myth that 90% of back pain will just go away on its own. And why shouldn’t we, when everyone from a Chief of Spine Surgery to Men’s Health to the New England Musculoskeletal Institute have repeated it? So then with all of these different sources giving it credibility, why are we claiming it’s a myth? Where did the myth come from? Well, we’re here to explain it to you.
Let’s get to the point: we want to do everything we can to help progress this profession into the future. Yes, there are sites out there that do a great job for chiropractic; some of them are continuing to get chiropractic integrated into health care and others are getting big name stars to allow people to see the benefit in what we do. But what we wanted to do here is create a site that’s on the level of chiropractors and the public. There is such a need for our profession to communicate to the public on what we do and how we can help them, especially on the internet. But we also need to communicate with each other as professionals, because, after all, we’re in this together. This is where we want to come in.
Our goal is to help spread ideas to continue to advance our profession as spinal care doctors. We need to realize that our voice online and in public is important for our future. And we’ve seen that our “chiropractic voice” can sometimes be tainted by the smaller and more vocal few. And this isn’t always what the profession wants or needs. And sometimes, the minority can get a lot of their facts wrong.
But doing this is not going to be easy. There are “skeptics” out there that will try to put us down with any chance they can get. You know about the biased reporting of Stephen Barrett, Edzard Ernst, and Alan Botnick (which we will have articles about in the future). People take this information they produce and constantly regurgitate it online without actually trying to do any independent research of their own. It’s time that we start to take a stand online to produce quality information about chiropractic and to advance our thinking as a profession.
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